There are 5 main goals of designing a traditional infographic, and adding interactive elements can help to achieve each of these goals more effectively: ![]() Why is it important to create an Interactive Infographic instead of a traditional infographic? With the right design and interactive features, Interactive Infographics can help businesses effectively communicate complex information and engage their audience in a unique way. This success story demonstrates the power of Interactive Infographics in educating and engaging audiences while achieving marketing goals. By incorporating interactive elements, the viewer becomes an active participant in the experience, leading to a higher level of engagement and ultimately better results for the marketer.Īn excellent example of a successful Interactive Infographic is the Consumer Debt Infographic created by Dot.vu. Dot.vu used hotspots and interactive elements to create an engaging experience that allowed viewers to learn about the dangers of consumer debt in a fun and interactive way. Interactive Infographics provide a unique opportunity to present information in an engaging and visually appealing manner, capturing the audience’s attention in a more effective way. While many marketers believe that an infographic must be a certain size, such as the common 800 x 2000 pixel format used by tools like Canva, the truth is that infographics can take any format or shape, as long as the content is presented in a visually appealing and accessible way. One notable difference between a regular infographic and an interactive one is mobile responsiveness. Therefore, with the many types of Interactive Content, viewers can actively engage with it throughout the interactive elements instead of passively reading the infographic. These elements make the viewing experience much more engaging, allowing the audience to interact with the data. How to get started with Interactive Infographics?Īn Interactive Infographic incorporates interactive elements such as hotspots, polls, surveys, quizzes, Interactive Videos, animations, and more, setting it apart from regular infographics.Why is it important to create an Interactive Infographic instead of a traditional infographic?.This article will explore what Interactive Infographics are, why they are essential, and provide examples of interactive elements that can be added to six different types of infographics. ![]() Interactive Infographics adhere to these same principles, but with extra interactive elements that can enhance user engagement. so that it is easy to understand,” the main goal of an infographic is to present information in a way that is visually appealing and easy to understand. While Oxford Dictionary provides a broad definition of infographics as “information or data that is shown in a chart, diagram, etc. Therefore, marketers can greatly benefit from learning about the specifics of this Interactive Experience.īefore delving into Interactive Infographics, it’s important to define what an infographic is. Incorporating interactive elements into infographics can significantly improve audience engagement and generate better results than traditional infographics. However, many are not familiar with the concept of Interactive Infographics. As a matter of fact, 65% of brands have implemented infographics into their content marketing strategies. Most marketers recognize the advantages of utilizing infographics to enhance brand awareness and engage with their users.
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